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Marketing for Founders

Practical marketing resources to get the first 10 / 100 / 1000 users for your SaaS / App / Startup

7k stars654 forks251 entriesLast push Jul 13, 2026 (2 months ago)License CC-BY-SA-4.0

This page lists names, links and short descriptions. The original list on GitHub is the source and belongs to its authors.

Places To Launch Your Startup

Betalist

专注于展示早期创业项目和产品的平台。

In 2 lists

Fazier

Uneed

Microlaunch

Peerlist

Indie Hackers

Hacker News

ProductHunt

Daily launches, and a launch channel in its own right.

In 9 listsDetails

SideProjectors

In 2 lists

LaunchIgniter

PeerPush

Toolfolio

toools.design

OpenAlternative

Discover Open Source Alternatives to Popular Software. A curated collection of the best open source alternatives to everyday SaaS products. Save money with reliable tools hand-picked for you.

In 2 lists

LibHunt

In 2 lists

SaaSHub

In 2 lists

SaaS Genius

G2

TrustPilot

a free and open to all review platform.

In 2 lists

Capterra

There's an AI for that

AI database

In 2 lists

Alternativeto

Also a very nice community. If you are looking for some alternative apps FOR Windows or another platform, check this site.

In 4 listsDetails

SourceForge

Complete Open-Source and Business Software Platform

In 2 lists

Softonic

TrustMRR

AppSumo

RocketHub

StackSocial

SaaS Mantra

Saas Warrior

LTD Hunt

KEN Moo

Lifetimo

Prime Club

SaasZilla

SaaSPirate

ProductCanyon

Dealmirror

Dealify

Sideproject

Selfhosted

use flair "Product Announcement"

In 4 listsDetails

Webdev

use flair "Showoff Saturday"

In 2 lists

Startup_Ideas

Indiehackers

use flair "Self Promotion"

In 2 lists

Internetisbeautiful

In 2 lists

Roastmystartup

In 2 lists

Alphaandbetausers

In 2 lists

Iosapps

use flair "Dev - Self Promotion"

Saasbuild

BuyFromEU

use flair "European Product"

Buildinpublic

In 2 lists

Scaleinpublic

ShowMeYourSaaS

DevelopersIndia

use flair "I made this"

Androidapps

use flair "Self Promotion"

iOSProgramming

use flair "App Saturday"

In 3 lists

MVPLaunch

Macapps

In 3 lists

TheFounders

use flair "Show"

Apps

use flair "App"

Chrome_extensions

use flair "Self Promotion"

In 2 lists

LaunchMyStartup

ProductHunters

Startups_promotion

TestMyApp

ProductivityApps

ShowYourApp

Marketing for Product Hunt Launch

How to rank #1 on Product Hunt

How to successfully launch on Product Hunt

Product Hunt launch step-by-step guide + templates

Product Hunt Launch Workbook

Social Media Marketing

How to Build in Public as a Founder

The Ultimate Founder-Led LinkedIn Guide

LinkedIn CEO/Founder playbook

199 LinkedIn post examples

6 hacks to get the most out of LinkedIn

The Ultimate Founder & Team LinkedIn Playbook

Turn Building in Public into your most profitable GTM channel

How to market to developers on Twitter

SuperX Twitter Analytics extension

to find top performing tweets from other accounts

Find your Following

and How to Dominate Twitter/X by Dagobert Renouf - 2 courses by OG Build in Public creators

Social Listening: Identifying High-Intent Mentions to Grow Your SaaS

Sample set-up from Simple Analytics

F5 bot

a free tool to track mentions on Hacker News and Reddit

In 2 lists

BOFU Keyword Ideas

to brainstorm keywords to track

Organic Growth Guide for TikTok and Instagram

Pinterest Growth Guide

How to Market a Viral App through organic UGC

Sales & Cold Outreach

The Ultimate Framework to build your Ideal Customer Profile

Before there is Ideal, there is Early (Customer Profile)

Ideal Customer Profile tips from Posthog

How to analyze your early customers to validate your ICP

B2B Ideal Customer Profile Template

How to do startup sales with no experience

Master LinkedIn Sales Navigator in < 90 min

8 Steps to Get Your Outbound Up & Running (Without Overthinking It)

The GTM Outreach Playbook: From Triggers to Demos

The Ultimate Guide to Sales Product Demos

4 Must-Have Email Templates in SaaS Sales

The Cold Outbound Handbook

8 must-have founder-led (signal-based) outbound campaigns

The ultimate guide to setting up a cold email growth system

The Best Outbound Tech Stack for Early-Stage Startups

The cold email that started ConvertKit

Tally's early-stage DM strategy

you can find the full story here

Sales emails examples from top companies

Got saas clients doing this strategy

How Our Client Booked 25+ Meetings & 10+ New Logos Using Clay + YC

Examples of proven sales plays to create a sales pipeline

How to create a high-converting Sales Deck

How to sell to developers (tldr: you don’t, sell to their boss)

The enterprise sales playbook - Lenny's Podcast

SEO

The Ultimate SEO Guide for Early-Stage SaaS

How to Prioritize SEO in Early-Stage Startups and MVP Development

SEO strategy from Simple Analytics

Non-obvious SEO advice for startups

Use-case-led SEO: A strategy for sustainable organic growth

The Future of SEO is User-Generated Content

The HyperGrowth Partners Guide to AI-powered Programmatic SEO

Danny Postma's SEO Blueprint

the SEO course for makers

How to do keyword research for SEO and AEO

LLM SEO, AEO, GEO

The ultimate guide to AEO: How to get ChatGPT to recommend your product

AEO: How to Make AI Recommend Your Product

How to get recommended by ChatGPT

A hands-on guide to ranking across AI search engines like ChatGPT, Perplexity, and Google

How Vercel is adapting SEO for LLMs and AI search

How Tally Turned AI into Their Top Acquisition Source

What Companies Are Doing TODAY to Rank High on AI Engines

A playbook for making AI discovery the best new channel for high-intent leads

AI & LLM SEO Course: Get ChatGPT, Claude & Perplexity to Recommend You

Answer Engine Optimization (AEO) Course from Ahrefs

A startup's guide to answer engine optimization - Posthog

How to Get AI to Recommend Your Business

Marketing on Reddit

The Reddit marketing guide for beginners

How to promote your MVP on Reddit

Reddit post examples to launch/promote a product

The key to self-promotion on Reddit

How OpenPhone used Reddit to get our first 1,000 customers

Tips on marketing on Reddit from Lemlist

The storytelling hack for 10x buzz on Reddit

How Rewardful is nailing the Reddit Marketing game

How to start and grow a subreddit for B2B SaaS

Reddit SEO strategy for B2B brands

Email Marketing

The SaaS Email Marketing Playbook

Email Marketing for SaaS 101: Engage, Retain, and Scale

SaaS Email Marketing Strategy: Everything You Need to Know

Lifecycle email planning worksheets from Userlist

How to Build High-Converting SaaS Email Onboarding Sequences

Onboarding Email concepts

SaaS Email Examples on Userlist's blog

Email examples on Encharge's blog

Behavior-based Email Marketing for B2B SaaS

15 SaaS Email Flows Ideas

How to optimize an email automation

How we built our onboarding email flow - PostHog

Content Marketing

Getting PR for your SaaS

A how-to guide for writing original content that works

The Ultimate Content Marketing Programs Guide for SaaS

How to effectively create content for developers

How I promote my content - Marketing Examples

Content distribution checklist (thanks to Ross Simmonds)

How to create powerful SaaS Lead Magnets + examples

Ads

How to get started with Google Ads for early-stage B2B SaaS startups

The No-Fluff LinkedIn Ads Playbook

How to get started with LinkedIn Ads for early-stage B2B SaaS startups

The guide to advertise your SaaS & Software on Facebook

Free B2B Ads courses from AdConversion

How to SPY on your competitor’s successful ads

250+ DevTool Ads examples

Burning money on paid ads for a dev tool – what we've learned

How to run effective Reddit ads: Meme-Style, Incentive-First Copy, and "Is This an Ad?" Text Posts

Influencer Marketing

Should Influencers be part of your GTM Strategy?

Short Form Playbook from Jenny AI

(also watch this video)

How Clerk Partners with YouTube’s Dev Community

5 Pillars of Successful Influencer Marketing Campaigns

The B2B Influencer Marketing Playbook used by Lovable, Gamma & n8n

Affiliates and Referrals

10 steps for a great Referral Program

Your guide to B2B referrals

Your ultimate guide to affiliate referrals for B2B SaaS

8 Affiliate & Referral Email Examples

The Modern Affiliate Program Playbook by Rewardful

Free-Tool Marketing

Mini tools are 10x more powerful than free trials

Side Project Marketing: What Is It & How to Do It

Engineering as Marketing (with examples from Hubspot, Shopify & Ahrefs)

Building Free Tools for Marketing (SEO)

Landing Pages, Messaging and Positioning

How to create a more effective homepage

The only SaaS homepage framework you need

How to create a high-converting SaaS homepage

ConversionFactory's SaaS homepage framework

SaaS Headline Playbook

70+ SaaS homepage copywriting templates & examples

A quickstart guide to positioning

The definitive product positioning framework

and How to differentiate your product

The Ultimate Positioning Guide (+ Worksheet)

How to create value proposition for developer tools

Developer product positioning and messaging examples that slap

The Ultimate SaaS Messaging Framework for early-stage Startups

Use Social Proof To Elevate Your GTM Efforts

The Ultimate Guide on Case Studies & Testimonials

The DNA of a Great Pricing Page

How to optimize your pricing page

How to create an effective pricing page

The perfect Product Pages for SaaS founders

The Ultimate Guide to the perfect SaaS pricing page (incl. real examples)

Pricing

Pricing: From WTF to WTP (Willingness to Pay)

The Ultimate B2B SaaS Pricing Guide for early-stage startups

Your guide to price testing

Are you leaving too much money on the table?

How to have "the pricing talk" with your customers

Your guide to reverse trials

8 fundamentals about free trials for early stage PLG startups

14 tactical ideas for selling annual plans

Conversion Rate Optimization

Are you making this website mistake?

Surprising lessons from 20,000 experiments

The most powerful CTA? Hint: It's definitely not "Book a Demo"

23% more trial signups after paywall redesign

One blurry background = 94% more conversions

Idea Validation

The 2/20/200 Idea Validation Framework

The 7-Day Business Idea Validation Framework

How to validate your idea before building your product, wasting money and time

A four-part guide to finding problems your customers will pay you to solve using Reddit

How to not do product discovery

The cold email that started a $100M/yr company

Interview Script: Discovery Phase (before you've built anything)

User Research

An engineer’s guide to talking to users

How to get insights on autopilot

No time for Research? 3 High-speed Research Methods for Growth

How to write great product survey questions (with examples)

How Superhuman Built an Engine to Find Product Market Fit

MaxDiff: the secret to getting the truth from customers about what they actually care about

Journey mapping interviews: a structured approach to analyzing the onboarding experience

A short introduction to Jobs To Be Done

22 questions you should be asking your customers

Jobs To Be Done: Email Invite Template & Interview Questions by Forget The Funnel

Maze Question Bank: over 350 ready-to-go questions for your research projects

New Customer Script

to uncover the initial part of the customer's journey

Happy Customer Script

to learn from the customers you want more of

Churned Customer Script

if you're struggling with churn

Feature Request Script

when you want to dive deep into a feature request

Other resources

100+ Growth Hacks for SaaS

GitHub Search Engine Optimization (SEO): how to rank your repository in GitHub search

The Ultimate Playbook for Getting More GitHub Stars

How today’s biggest consumer products got their first 1,000 users

B2B startup marketing for noobs, by noobs

Developer marketing guide (by a dev tool startup CMO)

How we got our first 1,000 users by PostHog

Your guide to quick wins in SaaS marketing

The Product-Market Fit Game

40 things we’ve learned about marketing for developers

How to create a good GitHub Readme

Marketing Skills for Claude Code

Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering.

In 4 listsDetails
See category
86

Awesome Engineering Team Management

kdeldycke/awesome-engineering-team-management

👔 How to transition from software development to engineering management

Fresh★ 2.6k313 entriesPushed 7 days ago
85

Awesome Billing

kdeldycke/awesome-billing

💰 Billing & Payments knowledge for cloud platforms

Fresh★ 1.3k224 entriesPushed 2 days ago
84

Awesome Developer-First

agamm/awesome-developer-first

A curated list of awesome developer-first tools products.

Fresh★ 1.8k298 entriesPushed 11 days ago
82

Awesome Job Boards

emredurukn/awesome-job-boards

A curated list of awesome job boards

Fresh★ 1.1k484 entriesPushed today
82

Ideas for Software that People Would Actually Use

Divide-By-0/ideas-for-projects-people-would-use

Every time I have an idea, I write it down. These are a collection of my top software ideas -- problems I think enough people have that don't have solutions. I expect…

Fresh★ 2.2k21 entriesPushed 20 days ago
80

awesome-seo

bmpi-dev/awesome-seo

Google SEO Research and Web Traffic Monetization

Fresh★ 2.8k56 entriesPushed 1 month ago